chenjing
 
Ideally, before you even created your guild you put some thought into what ranks you 

wanted to have.  In WoW, you can have up to 10 slots.  They can all have different 

privileges or they can all be identical but different in name only.  It is up to you how to

structure them.  Most guilds will use a combination of both approaches.  There will be a

number of ranks that essentially have the same in game powers (like reading and talking

in guildsay) but differ in name in order to show a hierarchy in the guild.  There will be

some other ranks that have more or less power than the others.







What ranks you put in place is your choice but here are some recommendations for

categories of ranks you should consider including:







Guildmaster:  This rank is created by default and must exist.  You can rename it to 

something else but it is always the top rank.  It can only ever have 1 member.  And it has

all the privileges by default.  This rank is the defacto “in charge” person.  Even if your guild 

is run by committee, the GM ranked person can demote and remove any other member in 

the guild.  







Officer:  Regardless of what you call the rank or ranks, most guilds will have at least one 

officer rank.  Typically they can do things like add new members, remove members, set 

the message of the day and things like that.  You may have as few or as many officers as

you wish.  By default, one officer rank is setup with basic officer powers granted to it.







Member:  There is likely to be one or more member ranks in the guild.  By default the 

ranks of Veteran and Member are setup.  They are essential the same with the names of 

the ranks showing a hierarchy of who is “higher” in the guild.  Who gets assigned to what

rank is up to you.  Typically the member ranks have a lot less power granted to them and 

often simply can talk in guildsay and read guildsay.





Recruit:  You do not get a recruit rank by default but you may wish to create one.  Make 

sure it is the very last rank you create since by default the game adds new ranks you 

make to the bottom of its in game hierarchy list.  So all new members will automatically be

granted whatever the last rank is that you created (or will be set to Member if no new

ranks were created).  You may wish to have a low-level rank that cannot read or speak in 

guildsay, or perhaps can only read but not speak.  You can use this rank to evaluate new





- 16 -



Professional Guild Management for World of Warcraft



recruits before you hand over your guilds secrets to them or give them the ability to

potentially cause havoc by trusting them with a higher rank that has more privileges. 







Specialized: You may also wish to create some specialized ranks like a recruiter rank that 

can add people but perhaps cannot promote them or remove them.  You may wish to

have a pvp commander rank that can set the MoTD but cannot add or remove members.  

Think about the roles you wish to have in your guild and use your 10 rank spots wisely

 
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Return to any guildmaster NPC.  It does not have to be the same one you purchased the 

charter from.







Talk to the Guildmaster and select the menu option to Register A Guild. The guildmaster

NPC will search your backpack for a completed charter.  If you are not carrying a charter,

or if the one you are carrying does not contain all 10 signatures, an error is returned 

indicating that you cannot register your charter and the reason why not. 







If you do have a charter that contains all 10 signatures you will get a message back

indicating that:

¨  Your guild was formed

¨  Your guild name is XXXX (whatever you registered)

¨  You are a founding member of the guild







Since you cannot see your own name and guildname hovering over your own characters

head, look around at the other signatories and you will now see, in green letters, your 

guild name hovering over their heads.







If you type “/GU Hello“ then you will speak the word Hello into guildsay and all of the other

founding members will hear it.















- 13 -



Professional Guild Management for World of Warcraft



Congratulations! You have now formed a new World of Warcraft guild.  However, there 

remains much work to be done and many lessons left to learn if you want your guild to 

survive.

 
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If you are at this step, you should have a valid guild charter that has 10 signatures on it. 

Return to any guildmaster NPC.  It does not have to be the same one you purchased the

charter from.




Talk to the Guildmaster and select the menu option to Register A Guild. The guildmaster

NPC will search your backpack for a completed charter.  If you are not carrying a charter,

or if the one you are carrying does not contain all 10 signatures, an error is returned

indicating that you cannot register your charter and the reason why not.




If you do have a charter that contains all 10 signatures you will get a message back

indicating that:

¨  Your guild was formed

¨  Your guild name is XXXX (whatever you registered)

¨  You are a founding member of the guild




Since you cannot see your own name and guildname hovering over your own characters

head, look around at the other signatories and you will now see, in green letters, your

guild name hovering over their heads.




If you type “/GU Hello“ then you will speak the word Hello into guildsay and all of the other

founding members will hear it.








- 13 -


Professional Guild Management for World of Warcraft


Congratulations! You have now formed a new World of Warcraft guild.  However, there

remains much work to be done and many lessons left to learn if you want your guild to

survive.
 
Now that you have your guildmates (who need to be online at this time) or your plan to get 

signatures and you know your ranks and you know your guildname and you have your 10 

silver, you are ready to create your guild.  To do that you need to find an NPC (Non Player 

Character) that is titled “Guildmaster”.  There is one in each of the three cities for each 

faction.  Here is where you can find each one:







The Horde:

Thunderbluff:  At the top of the western lifts, there is a building immediately on the right.  

Standing in the doorway is the guildmaster







Orgimmar: As you enter the city through the main gate, take a sharp left and go up the 

inclined road.  Right ahead of you is a building called the Embassy and the guildmaster is

in there on the right.







Undercity:  This city is underground so first you need to work your way through the above 

ground ruins and take an elevator below.  All elevators empty you out in the middle circle 

of the city (the whole city is a giant circle with inner and outer rings).  At the center of this 

inner ring is the bank.  Around this inner ring, in one of the cubby holes, is the guildmaster







The Alliance:

Stormwind:  This is a typical sprawling human city laid out in different sectors.  Entering

through the main gate, go into the first building on your left and you will find the

guildmaster standing by the fire.







Ironforge:  This dwarf city has a lot in common with Undercity.  It too is a circle with an 

inner and outer ring much like Undercity but done in typical dwarven flair.  The 

guildmaster is in one of the shops in the inner ring.





- 10 -


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Professional Guild Management for World of Warcraft









Darnassus: The nightelf city has a much different look and feel to it than most players are 

used to.  It is done very well in the motif of the night elf.  The guildmaster is not far from

the main entrance to the city.  







If all else fails and you cannot locate the NPC easy, ask a guard.  If you pass your mouse 

over a guard and the talk/thought bubble comes up then you can talk to that guard and get 

directions.  Click on the guard and select the appropriate category.  He will then mark your

map with a small red flag to show you were to go.







Once you have located the guildmaster NPC, talk to them.  A menu will popup that will 

include 2 or more options (some guildmasters are also tabard designers so there may be 

more than 2 options).  One of them will be Purchase A Guild Charter.  Another will be

Register A Guild.  You want to select the Purchase A Guild Charter option.







Upon selecting that option, you will be prompted to enter your guild name.  Enter the 

name you wanted for your guild and click the ok button.  At this point the game will 

validate your guild name.  It must pass all of the following checks to be approved:

¨  No other guild on any server within the realm must be using that name

¨  It must comply with all Terms of Service checks (like for profanity)

¨  It can contain no numbers (There will be no Fluffy Bunnies 2 guilds in existance)

¨  It can contain no special characters (like $ % ^ # @ &)







You CAN have the following features included in your guild name:

¨  It can be multiple words separated by spaces

¨  You can chose to make it all lower case

¨  You can mix upper and lower case

¨  You can use the word Horde or Alliance in your name







If your guild name fails a check, a message will be displayed indicating the problem.  

Correct the problem and click the OK button again to have the new name revalidated.















- 11 -



Professional Guild Management for World of Warcraft



Once your guild name passes the checks, a charter (which looks like an open scroll) will

appear in your backpack.  Press B (or F12) to open your backpack and see the item.  A

message will be displayed to you indicating that you purchased a guild charter for XXXX

guild name.







If you double click your charter you will see it has your chosen guild name at the top, 10 

spaces for signatures and your signature occupying one of the spots.



 
10 silver is an insignificant amount to any established player in the game.  You will spend

more than that restocking your character with supplies between exp hunting.  However, if 

you are brand new to the game this can be a seemingly large amount to get  You can

adventure and level up and save your coppers and within a few hours you will have 10 

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fish your way to 10 silver.  Within 90min you can have fished up enough things to sell to

have the silver to buy the charter. You could always beg for it from other players but it isnt

very socially acceptable for a guildmaster to be begging for a paultry 10 silver.  So if you 

are new to the game, spend a little time and earn the silver or get your soon to be 

guildmates to each donate some.





 
In order to form a guild in World of Warcraft, you must have the signatures of 9 different 

characters, plus your own, from 10 different accounts.  This is a minor point if you have a 

guild of at least 10 members but if it is just you and a few friends, this can a real pain. 

However, all is not lost.  Here is the trick: You and your friends will sign your guild charter.  

Then, for whatever unsigned spots remain, talk to unguilded players in game and ask

them if they will sign your charter to help you form the guild.  As soon as the guild is 

formed, you can remove them or they can quit.  Of course if you plan to remove them you 

should let them know up front that you just need their help for a short time and explain the 

process to them.  So long as you have at least one person (yourself) guilded, the guild

continues to exist.  You only need the 10 people to form the guild, not to maintain it.  




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While Everquest would periodically go through and remove guilds that did not meet the 

minimum number of members, WoW has so far not indicated that it will do so.







If you are trying to build a longer-term guild or cannot find random people to temporarily

help you form it, then you need to invest time in recruiting.  This is critical to do before you 

buy your charter, in game, because if you logout with your charter on your character, it will

be deleted.  That is one of the methods used to prevent someone from hoarding guild 

names.  So either decide to go the route of asking people for temporary help in game or

recruit 9 actual members, before you go buy the charter and have them online at the time 

you buy the charter.







If you wish your guild to last, then put some serious thought into whom you recruit and 

why you would like them in your guild.  You should seek people that:

¨ Share your goals

¨  Play at similar times that you play

¨  Share your values (i.e. if you don’t exploit, you shouldn’t recruit exploiters)

¨  People you like being around

¨  People who like being in a guild

¨  People who like grouping with guildmates

¨  People who are willing to invest time to support the guild and help you grow it







One of the most common mistakes a new guild makes is to accept anyone willing to join.  

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You need to think about your guild ranks right now, before your guild is created, because 

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wish to add temporary placeholder ranks, it is a good idea to use all 10 rank spots now.







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- 7 -



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1) Guildmaster

2) Temp Officer Rank

3) Officer

4) Temp Vet Member 1

5) Temp Vet Member 2

6) Veteran Member

7) Temp Member 1

8) Temp Member 2

9) Member

10) Newbie Rank 





Your newbie rank should have no privileges to talk in guildsay and perhaps not even to

read guildsay.  All brand new members will get that rank.  All of your Temp rank positions 

are simply placeholders which you can rename later, and promote members to, without 

having to reorder your entire guild.  And no one will see them or know they are there,

except the guildmaster since no members will yet be assigned to them.







Each rank can have different permissions which we will cover in a later section.  But be

thinking about how much/how little power you wish each rank in your guild to have.  Can 

anyone add members?  Can anyone promote members?  Should anyone be able to set 

the Message of the Day (MoTD)?  Those are good questions to ask yourself at this stage 

in the guild creation process.

 


The decision to be Horde or Alliance is the most important decision (after the choice of an 

appropriate guild name) that you will make prior to creating your guild.  This has

permanent implications on your guild for months or possibly years to come.  Once you 

decide you cannot change without disbanding your guild and you cannot use/reuse your 

guildname so long as the original guild continues to exist.  So chose Horde or Alliance for 

your focus.  







You may not guild Horde and Alliance characters within the same guild.  The game engine 

physically will not allow that.  You cannot even talk to characters in the opposite faction.  

Nor can you enter their towns/villages without turning pvp+ and being attackable.







The Horde side is composed of the races:

¨ Troll

¨ Orc

¨ Tauren

¨ Undead







The horde side has one additional class (The Shaman) that the alliance side does not 

have.  The Horde’s 3 main cities are: Orgimmar (orc home town), Thunderbluff (Tauren

home town) and Undercity (undead home town).







The Alliance side is composed of the races:

¨ Human

¨ Dwarf

¨ Gnome





- 6 -



Professional Guild Management for World of Warcraft



¨ Night Elf







The alliance has one additional class (The Paladin) that the horde side does not have.  

The Alliance’s 3 main cities are: Stormwind (Humans home town), Ironforge (Dwarf home 

town) and Darnassus (Nightelf home town).







Once you know if your guild will be alliance or horde, all guildmembers must chose a race

within the list of 4 races supported by that faction and all characters that you plan to guild 

must be of those races.  The guildmaster that buys the charter to create the guild, must be 

one of the correct four races and must visit one of the correct three faction cities

 

    Author

    When it comes down to it, as I’ve stated before, your job is to deal damage.  So 

    before anything else, the first skills you should be upgrading are the skills that are doing

    most of your damage.  Below is a list of skills you shouldn’t even consider immediately 

    upgrading beyond Apprentice II unless of course the scroll falls in your lap.

      Numbing Strike, Paralyzing Strike, Freezing Strike

      Cripple, Crippling Strike

      Ensnare, Caltrops, Moor, Deadfall

      Survival Instincts, Lethal Resolve, Creeping Impetus

      Murderous Focus, Brutal Focus

      Dirty Tricks, Vex, Torment, Anathema







    *2.4.2.Skills Worth Upgrading 

     Assassin’s Mark

     Honed Reflexes

      Blade Flurry, Blade Frenzy, Blade Storm, Whirling Blades

      Reconnoiter, Friendly Shadows, Murderous Intent, Murderous Design

      Back Shot, Cloaked Barb, Spitting Viper, Spitting Asp

      Ebon Blade, Bloodthirster, Gore Strike

      Pierce, Cut, Lingering Blow, Scraping Blow

      Ambush, Poisoner’s Blade, Murderous Blade, Punch Blade

      Sneak Attack, Shrouded Strike, Exposed Attack, Mask of Night



     

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